Websem resources.
Editorial hubs covering the terminology your team meets daily in AI search, business intelligence, marketing and content. Built as citable resources — explainers, frameworks, signals — without blog chronology. We ship a hub when there's something substantive to say. Not before.
- 01Terminology · Reference
Websem Atlas
GEO/AEO, chatbot, Google AI Ads and Tracking & Data glossaries with citable terms and resource taxonomy (explainer, framework, signal). The terminology reference — separate from editorial series.
4 glossaries - 02AEO · AI visibility
AEO — AI engines
How ChatGPT, Claude, Gemini, Copilot, Perplexity cite you: 15 per-engine explainers + the citable-content methodology, AI visibility and LLM traffic.
15 explainers live - 03Conversational · AI agents
Chatbot AI
Conversational agents that resolve, not just deflect: trained on your data, integrated with your CRM, with human handoff. Three pillar studies, with DonaVital as proof — 1,600+ conversations/month.
3 studies live - 04Conversational · Configuration
AI Configurators
AI configurators and calculators that guide the decision in a technical category — not filters, not forms. Three studies, with the Haier AC configurator as proof: 350+ users in month 2.
3 studies live - 05Operational · Data
Business Intelligence
Data Foundation, Decision Hub and Market Command: AI-ready data architecture (ETL, warehouse, vector stores, MCP), real-time decision intelligence and automated market intelligence. Three pillar studies, with verifiable figures.
3 studies live - 06Measurement · Data
Tracking & Data
Modern measurement in the post-cookie era: first-party data, server-side collection, Consent Mode v2 and recovered conversions. Three pillar studies plus a 49-term glossary in the Atlas.
3 studies + glossary - 07Marketing · Automation
Marketing Automation
End-to-end automation, AI in digital marketing, CRM and lead scoring, automated quoting. The “AI executes, humans decide” model, with real case studies.
4 articles live - 08Social · Brand
Social Media
Brand and performance in the era of declining organic reach: organic vs paid, AI in social with humans in control, consistent content systems. Three studies, with the Sanitas program as proof at scale.
3 studies live - 09PPC · Paid advertising
PPC
Google Ads in the AI era (intent prediction, value-based bidding, first-party data) and CRO on paid traffic. The Meta subcategory is in the pipeline.
2 articles live - 10B2B · Fleets & procurement
B2B Growth
Lead gen, corporate fleets, sales intelligence. Live: Chinese auto market in Romania 2026 — DGPCI/APIA data and GoChinaCars.
1 article live - 11Sites · Platforms
Platforms
The right web architecture for each case: static Astro showcase, interactive Next site, or full-stack platform with its own admin. Three studies, with the GCT platform (enterprise HVAC catalog) as proof.
3 studies live - 12Reputation · Reviews
Online Reputation
Reviews are revenue, not vanity: 92% of customers require at least 4 stars, and responding to reviews earns up to 18% more revenue. A system for monitoring, responding and generating — with real mandates in demanding industries.
3 studies live - 13Search · Modern SERP
SEO in the AI era
Not classic SEO, but the new Google SERP: the AI module (AI Overviews), snippets, Local Pack, product carousel. You can rank #1 organically and be invisible under an AI Overview. How to win presence, not just position.
3 studies live - 14Audit · Diagnostic
Audit
How to check what works and what loses money, before execution: website & speed audit (Core Web Vitals), 360 marketing audit (six dimensions) and GDPR audit (cookie consent → EU AI Act). Three technical studies.
3 studies live