Websem resources.
Editorial hubs covering the terminology your team meets daily in AI search, business intelligence, marketing and content. Built as citable resources — explainers, frameworks, signals — without blog chronology. We ship a hub when there's something substantive to say. Not before.
What resources Websem publishes
Websem publishes editorial resources organised into 16 thematic hubs, not a blog chronology: AEO and visibility in AI engines, SEO, PPC, tracking and data, AI chatbots, configurators, social media, online reputation, web platforms, a glossary atlas and resources for public institutions and EU funding. Each hub gathers explainers, frameworks and studies on a single subject, written to be quoted.
Websem's own research lives in the AEO hub: 5 studies on how Romanian brands appear in AI engines, each with a DOI on Zenodo and raw data downloadable under CC BY 4.0. The other hubs are guides and references; we launch a new hub only when there is something substantial to say. Start with the hub that matches your question or, if you only need the definition of a term, with the Atlas.
Each hub has an entry page that says what it contains, and its pages are linked together, so you can go from the definition of a term to the study that measures it. The resources can be read without an account, and the studies may be quoted with attribution; the wording and DOIs are on the Press data page.
- 01Terminology · Reference
Websem Atlas
GEO/AEO, chatbot, Google AI Ads and Tracking & Data glossaries with citable terms and resource taxonomy (explainer, framework, signal). The terminology reference — separate from editorial series.
4 glossaries - 02AEO · AI visibility
AEO — AI engines
How ChatGPT, Claude, Gemini, Copilot, Perplexity cite you: 15 per-engine explainers + the citable-content methodology, AI visibility and LLM traffic.
15 explainers live - 03Conversational · AI agents
Chatbot AI
Conversational agents that resolve, not just deflect: trained on your data, integrated with your CRM, with human handoff. Three pillar studies, with DonaVital as proof — 1,600+ conversations/month.
3 studies live - 04Conversational · Configuration
AI Configurators
AI configurators and calculators that guide the decision in a technical category — not filters, not forms. Three studies, with the Haier AC configurator as proof: 350+ users in month 2.
3 studies live - 05Operational · Data
Business Intelligence
Data Foundation, Decision Hub and Market Command: AI-ready data architecture (ETL, warehouse, vector stores, MCP), real-time decision intelligence and automated market intelligence. Three pillar studies, with verifiable figures.
3 studies live - 06Measurement · Data
Tracking & Data
Modern measurement in the post-cookie era: first-party data, server-side collection, Consent Mode v2 and recovered conversions. Three pillar studies plus a 49-term glossary in the Atlas.
3 studies + glossary - 07Marketing · Automation
Marketing Automation
End-to-end automation, AI in digital marketing, CRM and lead scoring, automated quoting. The “AI executes, humans decide” model, with real case studies.
4 articles live - 08Social · Brand
Social Media
Brand and performance in the era of declining organic reach: organic vs paid, AI in social with humans in control, consistent content systems. Three studies, with the Sanitas program as proof at scale.
3 studies live - 09PPC · Paid advertising
PPC
Google Ads in the AI era (intent prediction, value-based bidding, first-party data) and CRO on paid traffic. The Meta subcategory is in the pipeline.
2 articles live - 10B2B · Fleets & procurement
B2B Growth
Lead gen, corporate fleets, sales intelligence. Live: Chinese auto market in Romania 2026 — DGPCI/APIA data and GoChinaCars.
1 article live - 11Sites · Platforms
Platforms
The right web architecture for each case: static Astro showcase, interactive Next site, or full-stack platform with its own admin. Three studies, with the GCT platform (enterprise HVAC catalog) as proof.
3 studies live - 12Reputation · Reviews
Online Reputation
Reviews are revenue, not vanity: 92% of customers require at least 4 stars, and responding to reviews earns up to 18% more revenue. A system for monitoring, responding and generating — with real mandates in demanding industries.
3 studies live - 13Search · Modern SERP
SEO in the AI era
Not classic SEO, but the new Google SERP: the AI module (AI Overviews), snippets, Local Pack, product carousel. You can rank #1 organically and be invisible under an AI Overview. How to win presence, not just position.
3 studies live - 15Management · Weekly
AI Briefing
The weekly briefing we send to our clients' managers: what changed in AI, what it means for the company, and what you have to decide. Five minutes, no jargon. Plus the 24-point alignment checklist.
3 editions + checklist - 14Audit · Diagnostic
Audit
How to check what works and what loses money, before execution: website & speed audit (Core Web Vitals), 360 marketing audit (six dimensions) and GDPR audit (cookie consent → EU AI Act). Three technical studies.
3 studies live - 18Events · Field notes
Event participations
We attend webinars, conferences and summits on AI search and marketing. After each one we publish what was actually said, with its numbers and sources, and what stayed with us. Four minutes to read, not two hours of recording.
1 participation
What people ask when looking for resources
What is a Websem resource hub?
A set of pages about a single subject — AEO or SEO, for example — with explainers, frameworks, studies and glossaries linked together. They are organised by subject, not by date, unlike a blog.
Which hubs exist now?
16 hubs: Websem Atlas, AEO — AI engines, Chatbot AI, AI Configurators, Business Intelligence, Tracking & Data, Marketing Automation, Social Media, PPC, B2B Growth, Platforms, Online Reputation, SEO in the AI era, AI Briefing, Audit, Event participations.
Where do I find Websem's own research?
In the AEO hub: 5 studies on how Romanian brands appear in AI engines, each with a DOI on Zenodo and raw data downloadable under CC BY 4.0. The findings, ready to quote, are on the Press data page.
How do I cite a Websem resource?
For studies, the attribution line with each one's DOI is on the Press data page, and the data may be reused with attribution under CC BY 4.0. For other pages, the simplest is to cite the title and the page address.
Are the resources public?
Yes. Every hub and its pages can be read without an account.