Reputation is revenue, not a vanity metric.
Editorial hub on online reputation for serious business. 92% of customers require at least 4 stars before they'll consider you, and a single lost star cuts 5-9% of annual revenue. Reputation is no longer a PR concern — it's a sales, SEO and trust function, with measurable impact. Here's how to manage it as a system.
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Reviews are revenue
Responding to reviews earns up to 18% more revenue; each extra star, up to 9%. Conversely, a single negative review on the first page loses 22% of potential customers. Reputation is a direct revenue lever.
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A system, not reactions
Good reputation isn't luck, it's a process: you monitor mentions and reviews, respond fast and professionally, generate fresh reviews consistently. 73% of customers only trust reviews from the last month.
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High stakes, demanding industries
In construction, public services, industrial and premium sectors, a fragile reputation costs contracts, not just clicks. We manage reputation for high-stakes brands — Erbașu, Romprest, Kirby, BMF, Angst, Kuziini.
Studies
Three pieces on turning reputation into a business asset. Verifiable figures, real client engagements.Why online reputation is revenue, not a vanity metric
92% require at least 4 stars; a lost star cuts 5-9% of annual revenue; a negative review on the first page loses 22% of customers. The figures that show reputation is a line on the P&L — plus why it's become 30-40% of a company's value.
Read the study10 min read · 12.06.2026
SourcesThe reputation system: monitor, respond, generate
Good reputation is a process, not luck. The three layers of a system that works: monitor what's said, respond fast (especially to negatives), generate fresh reviews consistently. Plus why recency matters as much as volume.
Read the study10 min read · 12.06.2026
ThemeOnline reputation in high-stakes industries (and the AI-search era)
In construction, public services, industrial and premium sectors, reputation decides contracts. Plus the new layer: your reputation now shows up in AI answers too. What we learned from 6 client engagements — Erbașu, Romprest, Kirby, BMF, Angst, Kuziini.
Read the study8 min read · 12.06.2026
ClientsHow to respond to a negative review — without adding fuel to the fire
in the pipelineFake reviews: how to spot them and what you can do
in the pipelineExecutive reputation — personal branding for founders
in the pipeline