Audit: how you check what works and what loses money.
Editorial hub on auditing — the part that matters before execution. Three studies: website & speed audit (Core Web Vitals), 360 marketing audit (six dimensions) and GDPR audit (from cookie consent to the EU AI Act). What you check, how you prioritize by impact × effort, and what each score means.
- A·01
A diagnosis, not an error list
A good audit doesn't hand you an 80-page PDF of everything broken. It gives you a score per dimension and a top list of fixes prioritized by impact × effort — a plan for months 1–3, not a pile of complaints.
- A·02
Field data, not lab data
A green Lighthouse on your laptop guarantees nothing. Google judges on real users (CrUX, 75th percentile). Likewise, marketing is judged on correct tracking — if you measure wrong, you optimize wrong.
- A·03
Informational → commercial
These studies explain what you check and why. When you want the audit done, with a leadership presentation, move to the Market Command service. Hub-and-spoke: studies feed the decision, the service executes it.
Studies
Three audit pieces that matter in 2026 — technical, clear, with verifiable figures.Website & speed audit: what you check, what each score means, what you fix first
Only 55.9% of sites pass all Core Web Vitals, and the LCP threshold tightened to 2.0s in 2026. The three metrics, their pitfalls, the field + lab methodology, and the highest-impact fixes for LCP/INP/CLS.
Read the studyStudy · 2026
Theme360 marketing audit: the six dimensions, what you check and how you prioritize
Competition, niches, reputation, local presence, security and campaign infrastructure — analyzed in parallel. Why a 360 audit finds the broken link a single-channel audit misses, and why tracking is the layer that ruins everything.
Read the studyStudy · 2026
ThemeGDPR audit: what you check in 2026, from cookie consent to the EU AI Act
€1.2bn in fines in 2024 alone. 2026 checklist: valid consent (prior blocking), Consent Mode v2, consent logging, RoPA, and the new AI layer (EU AI Act, August 2026 deadline). The technical/marketing side — not legal advice.
Read the studyStudy · 2026
ThemeWant the audit done by us, with a prioritized plan and a leadership presentation?
See the audit service →