— CASE STUDY · AI CONFIGURATOR · TECHNICAL CATEGORY
AI configurator for a category with a complex technical decision (Haier AC)
Air conditioners are a category with high friction in the buying decision — the user has to weigh up BTU, floor area, insulation, energy class and room type. Most people abandon the process or ask for a phone consultation — costly and impossible to scale.
Two AI tools built directly into the haier-ac.ro website.
The challenge
Air conditioners are a category with high friction in the buying decision — the user has to weigh up BTU, floor area, insulation, energy class and room type. Most people abandon the process or ask for a phone consultation — costly and impossible to scale.
The solution
Two AI tools built directly into the haier-ac.ro website.
- AI configurator for choosing the right unit — It analyzes the size of the space, the room type (bedroom, living room, office, commercial), insulation, preferences and estimated usage behavior. It recommends products with arguments tailored to the context. haier-ac.ro/configurator
- AI energy-savings calculator — It estimates annual consumption, the savings versus an older unit, the payback period in months, and the quantified differences between models. haier-ac.ro/calculator-economii
Results
The takeaway
An AI configurator isn't a page — it's a layer of assisted education that replaces 80% of a human consultant's work. The brand becomes “citable” for AI systems that answer questions like “which air conditioner is right for a 30 sqm living room?”.
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