Businesses in ChatGPT: a Google Business Profile for ChatGPT.Websem claims your profile, verifies it and measures it.

Businesses in ChatGPT is the programme OpenAI launched in beta on 10 November 2026, a kind of Google Business Profile for ChatGPT: a business claims its profile, verifies it and manages it from Business Hub, where it also sees statistics on mentions and clicks. Websem, an AEO and GEO agency in Bucharest, handles the claim, the verification and the reporting for businesses in Romania, and tells you up front what is available from here and what is not.

Request an eligibility evaluation See what is open to Romania

In short

Checked against sources on 11 November 2026.

Launched: 10 November 2026, in beta
Where it is managed: Business Hub, at chatgpt.com/business-hub
Cost to OpenAI: Free at launch. Ads are paid for separately.
Who can claim: The owner or an authorised representative of a business with a website
What it measures: Mentions, website clicks and discovery topics, over 28 days
What it does not change: How often ChatGPT recommends you in its answers

Three things, in one place.

01 · The business card

Profile

The business's details, claimed and verified: a blue check once identity is verified, key details kept current and, for stores, a product feed with price and availability.

02 · The dashboard

Insights

How often ChatGPT pointed to your website, how many clicks followed and which topics you appear under. Aggregated over 28 days, without people's questions.

03 · The business's agent

Business Agent

The business's own conversational agent, inside ChatGPT, answering from your product and policy information. Labelled and kept apart from the assistant's answer. For now, US only.

What is open to Romania, today.

The state of each feature for a business in Romania on 11 November 2026, according to OpenAI's documentation. The product is in beta, so the rules may change; at the evaluation we check them on your case.

What is open to Romania, today.
Feature	In Romania	Details
Claiming the profile: online businesses and online stores	Open	For eligible businesses with a website, in countries where ChatGPT is available. Romania is one of them.
Adding a business that search does not return	Limited	The option appears only for eligible online businesses.
Profile for physical locations: store, restaurant, practice	US only	Today only existing local listings in the US can be claimed. For Google Maps: Local AI
Verifying your link to the business: phone, email, domain or Shopify	Open	The methods on offer depend on the business; Business Hub shows the ones that apply to it.
Identity verification through Persona, and the blue check	Open	Required before you can publish changes, view Insights or create an agent.
Insights: mentions, website clicks, discovery topics	Open	Aggregated over 28 days, shown only above a minimum activity threshold that OpenAI has not published.
Product feed with price and availability	Limited	The standard upload targets the US. Other markets are used only after OpenAI confirms the integration, the countries and the currencies.
Business Agent: the business's own conversational agent	US only	Only eligible ecommerce and online service businesses in the US. OpenAI has announced an expansion, with no timeline.
Sponsored Agents: the agent as the destination of an ad	Limited	A limited test, with advertisers selected by OpenAI.
ChatGPT Ads: labelled ads, separate from the answer	Open	Served in Romania since 24 August 2026. The ChatGPT Ads service

What Insights shows. And what it does not.

It shows

Mentions: For an online business, a mention counts when ChatGPT references the business's website. The brand name without a reference to the site does not count.
Website clicks: Recorded clicks on links to your website in ChatGPT. They confirm neither visits nor conversions.
Discovery topics: The common themes in answers that mentioned or cited the business. They are grouped: they show no questions and do not measure intent directly.

It does not show

People's questions and conversations, including those held with the business's own agent
Share of voice, and any comparison with competitors
The answers you are missing from: a mention counts only when ChatGPT points to your website
Activity below the minimum threshold: a blank metric does not mean zero
The other engines: Gemini, Perplexity, Claude, Copilot, Google AI Overviews

Insights tells you what happened to your website in ChatGPT. It does not tell you how often you were missing from an answer a competitor appeared in. That is measured separately, on commercial prompts and across several engines.

How we measure citation: GEO

How to claim your business, in six steps.

The steps from OpenAI's documentation. You can go through them yourself; we go through them with you if you would rather not lose time on verification and details.

01
Open Business Hub
At chatgpt.com/business-hub or from the ChatGPT sidebar, signed in with the account that will manage the business.
02
Search for the business
Pick the listing that is yours. If the business is not there and it is an eligible online business, you may be offered the option to add it.
03
Prove your link to the business
A code sent to the business phone or email, a TXT record in the domain's DNS, or connecting the Shopify store.
04
Wait for OpenAI's decision
OpenAI reviews the claim and replies by email, with a decision or a request for more information.
05
Verify your identity
Through Persona, the provider OpenAI uses. Without this step you cannot publish changes, view Insights or create an agent.
06
Complete the profile
Bring the business's details up to date, connect the product feed if you run a store, and watch Insights.

If the profile is new, OpenAI's approval publishes it automatically, with no separate publishing step. Prepare the details before you submit the claim.

Open Business Hub

What Websem does for your profile

Claiming and the profile

Eligibility and the claim

We check whether the business shows up in Business Hub, what kind of listing it has and which verification methods are open to it. We file the claim together, from the business's own ChatGPT account.

ListingBusiness typeChatGPT account

Verification, step by step

We add the TXT record to the DNS, or prepare the code sent to the business phone or email. Identity verification is completed by the person who manages the profile, with our guidance.

DNS TXTPhone / emailPersona

A complete, consistent profile

We bring the business's details up to date and align them with the website, the structured data and the other public profiles. ChatGPT keeps reading other sources too: if they contradict each other, the profile alone is not enough.

Business detailsStructured dataConsistency

Product feed

We prepare the feed in OpenAI's format, with the nine required fields and current price and stock, and request OpenAI's confirmation for markets outside the US. Shopify stores connect directly.

9 required fieldsPrice and stockShopify

Measurement and what comes next

Monthly report: Insights plus your own data

We read Insights next to what your analytics sees: traffic tagged utm_source=chatgpt.com, leads and orders. Insights counts clicks; conversions are visible only on your side.

See Tracking & data →

MentionsClicksAnalytics

Where you stand against competitors

What Insights does not show: every month we run a fixed set of commercial questions and record who gets named, in ChatGPT and in the other engines. It is the measurement that tells you whether the profile and the content actually move anything.

See the GEO service →

Share of voicePer engineMonthly

Readiness for Business Agents

The agent answers from what the business gives it: delivery and return policies, frequently asked questions, the feed. We bring them up to date now, so the agent can be published when OpenAI opens the feature to Romania.

PoliciesFAQFeed

OpenAI's changes, tracked

The product is in beta and changes often. We follow OpenAI's documentation and tell you when something opens for Romania: agents, feeds, local profiles.

OpenAI documentationNew markets

Business Agents: the business's agent, inside ChatGPT.

When a business appears in an answer, the person can open its profile and talk to its agent. The agent is built by OpenAI from the business's instructions and data; businesses cannot bring their own agent.

US only

What it does: Answers customers' questions about the business's products and policies, from the information the business gives it, and links to its website.
What it does not do yet: It does not complete purchases or make bookings: the customer finishes those on the business's website.
Who can publish one: Eligible ecommerce and online service businesses in the US, with a website. OpenAI has announced an expansion to more markets and categories, with no timeline.
The rules: The agent identifies itself as AI, submits no purchase or booking without the person's explicit authorisation and gives no advice that requires a professional licence. The business answers for the offers made through it.
The link to ads: The agent can be the destination of a ChatGPT ad: the click opens a conversation with the agent, not a website. The format, Sponsored Agents, is in a limited test.
What the business sees: Not the conversations. OpenAI does not share people's chats with the agent, only aggregated data.

Want an agent of your own, on your own site, today?AI chatbot

The profile is one of three ways in.

The profile does not replace being cited in the answer, and it is not an ad. Each way in has its own mechanism and its own measurement.

All three, compared

Earned

Cited in the answer

The answer the assistant writes on its own, from the sources it reads.

It cannot be bought or claimed. You get there if the sources the model reads back you up.
Share of voice on commercial prompts, measured independently

GEO, citation in answers

Owned

Business profile

The profile claimed in Business Hub: verified details, product feed, Insights.

You claim it, prove your link to the business and verify your identity.
Mentions, website clicks, discovery topics

This page

Paid

Sponsored cards, labelled as such and shown apart from the answer.

You open an advertiser account and bid per click.
Clicks, conversions, cost per acquisition

ChatGPT Ads

How we work, step by step

01 / Evaluation

Eligibility and starting point

3 working days

We look the business up in Business Hub, check the kind of listing and the verification methods, and record what ChatGPT answers about you today. The conclusion may be “not yet”, and we say so.

02 / Claim

Claim and verification

depends on OpenAI's review

We file the claim, add the DNS record or prepare the code, and guide you through identity verification. OpenAI's decision arrives by email.

03 / Profile

Details, feed, consistency

1–2 weeks

We complete the profile, prepare the feed and align the website and the other sources with what the profile says.

04 / Measurement

Monthly report

ongoing

We track mentions, clicks and discovery topics next to the traffic and conversions in your analytics, and update the profile when something changes on your side or at OpenAI.

The red line. So neither of us wastes time.

We do not promise the profile lifts you in the answers

OpenAI says claiming does not guarantee better placement or sales, and ChatGPT keeps recommending independently. For presence in the answer, the relevant service is GEO.

We do not claim without your authorisation

The profile is claimed by the owner or an authorised representative. The account and the profile stay with the business; Websem gets management access and loses it when the engagement ends.

We do not sell a Business Agent to an ineligible business

Today agents are open only to eligible ecommerce and online service businesses in the US. If you do not qualify we tell you, and prepare only what is worth preparing.

We are not an OpenAI partner

We work with the public tools any business can use. What we bring is correct execution, consistent data and measurement, not privileged access.

Frequently asked questions

What is Businesses in ChatGPT?

Businesses in ChatGPT is the programme OpenAI launched in beta on 10 November 2026, through which a business claims its profile in ChatGPT, verifies its identity and manages its information. A verified profile gets a blue check, and the business sees aggregated statistics on how people reach it from ChatGPT.

What is Business Hub?

Business Hub is the place in ChatGPT where the profile is managed: the claim, verification, business details, the product feed, Insights and, for eligible businesses, the Business Agent. It opens at chatgpt.com/business-hub or from the ChatGPT sidebar.

Can a business in Romania claim its profile?

Yes, if it is eligible. OpenAI says any eligible business located where ChatGPT is available can claim its profile in Business Hub, and that availability depends on the business's location and type. Online businesses and stores with a website can claim; profiles for physical locations can be claimed only in the US for now.

How much does it cost?

At launch OpenAI charges nothing for claiming the profile, managing it or publishing a Business Agent, and it has not ruled out a paid model later. ChatGPT Ads are a separate, paid product. Websem's fee for the claim, the profile and reporting is set after the eligibility evaluation.

Does a verified profile make me appear more often in ChatGPT's answers?

No. OpenAI states that claiming does not guarantee better placement or sales and that ChatGPT continues to make independent recommendations. The profile gives you correct data and measurement. Presence in the answer is earned through sources the model reads and cites, which is GEO.

What counts as a “mention” in Insights?

For an online business, a mention counts when ChatGPT references the business's website; the brand name appearing without a reference to the site does not count. For a local business, a mention counts when ChatGPT shows a result for that location.

Why do I see blank metrics in Insights?

Insights shows aggregated data only when there are enough conversations or interactions to pass a minimum threshold, which OpenAI has not published. A blank metric does not mean zero: it may mean data is still being collected or that activity is below the threshold.

What is a Business Agent, and when will it be available in Romania?

A Business Agent is the business's own conversational agent, inside ChatGPT, answering customers' questions from the business's product and policy information. The conversation is labelled and kept apart from the assistant's answers. At launch, agents are available only to eligible ecommerce and online service businesses in the US. OpenAI has announced an expansion to other markets, with no timeline.

What is the difference between Businesses in ChatGPT and ChatGPT Ads?

Businesses in ChatGPT is owned presence: the business profile, free at launch, with statistics. ChatGPT Ads is paid presence: sponsored cards, labelled as such and shown apart from the answer. They are independent products: you can have a profile without ads and ads without a profile, and neither changes the assistant's answer.

Is it like Google Business Profile?

In role, yes: a claimed, verified profile with details managed by the business and its own statistics. The main difference is the place: a ChatGPT profile appears in the conversation, not on a map, and profiles for physical locations can be claimed only in the US for now. In Romania, for local visibility, Google Business Profile is still the first thing to do.

Can an agency manage the profile?

Yes. The admin who claimed the business can add teammates and give an agency access, each with their own ChatGPT account. The profile stays with the business, and the business controls the agency's access.

Does the business see what people asked?

No. OpenAI does not share users' conversations or Business Agent chats with businesses. The business sees only aggregated data: mentions, clicks and discovery topics, grouped, without individual questions.

Sources