First:The profile and the feed
Claim the profile, bring the feed to OpenAI's format and only then test ads, on the products with margin and stock.
Business profile · Business HubYour business, in ChatGPT.Cited in the answer, with a verified profile and with ads.
ChatGPT has three ways in for a business: the assistant's answer, where you can only be cited; the Business Hub profile, which you claim; and ChatGPT Ads, which you pay for. They are different mechanisms, with different rules and different measurements. Websem, an AEO and GEO agency in Bucharest, works on all three and reports each one separately.
Three ways in, three mechanisms.
None replaces another. The assistant's answer stays independent: neither the profile nor the ad changes it.
| EarnedCited in the answer | OwnedBusiness profile | PaidAds | |
|---|---|---|---|
| What it is | The answer the assistant writes on its own, from the sources it reads. | The profile claimed in Business Hub: verified details, product feed, Insights. | Sponsored cards, labelled as such and shown apart from the answer. |
| How you get in | It cannot be bought or claimed. You get there if the sources the model reads back you up. | You claim it, prove your link to the business and verify your identity. | You open an advertiser account and bid per click. |
| What you control | What you publish and what others say about you | The profile details and the product feed | The message, the budget and the segments |
| Cost to OpenAI | None to OpenAI | Free at launch | Per click, at auction |
| In Romania | Yes | Partly: online businesses and stores | Yes, since 24 August 2026 |
| What you measure | Share of voice on commercial prompts, measured independently | Mentions, website clicks, discovery topics | Clicks, conversions, cost per acquisition |
| The Websem service | GEO, citation in answers | Business profile · Business Hub | ChatGPT Ads |
What OpenAI has shipped for businesses, dated.
Checked against sources on 11 November 2026.
- February 2026
OpenAI starts testing ads in ChatGPT, in the US.
- 24 August 2026
Ads reach 31 European markets: the 27 EU member states, Romania included, plus Iceland, Liechtenstein, Norway and Switzerland.
- September 2026
OpenAI starts testing Sponsored Agents: ads that open a conversation with the business's agent.
- 10 November 2026
Businesses in ChatGPT enters beta: a profile claimed in Business Hub, Insights and, for eligible US businesses, Business Agents.
- Next
OpenAI has said it will expand Businesses in ChatGPT and Business Agents to more markets and categories. It has published no timeline.
Where to start.
First:Citations
Measure what ChatGPT answers about you and build the sources it reads. Claim the profile if the business shows up in Business Hub.
Free AEO auditFirst:Google Maps, for now
A local profile in ChatGPT can be claimed today only in the US. In Romania, what brings customers is still Google Maps and local AI recommendations.
Local AIRelated
- AEO audit What ChatGPT answers when asked about your brand, versus competitors.
- B2A, Business-to-Agent Your site and offer, readable by the AI agents that buy on a person's behalf.
- Tracking & data Traffic coming from ChatGPT, measured down to the lead and the order.
- AI chatbot The agent on your own site, trained on your data and controlled by you.
Frequently asked questions
What does marketing in ChatGPT mean?
It means a business being present in front of the people who use ChatGPT, in three ways: being cited in the assistant's answer, the business profile claimed in Business Hub, and ChatGPT Ads. It is not about using ChatGPT as a copywriting tool.
Does the profile or the ads change my place in the assistant's answer?
No. OpenAI says ChatGPT continues to make independent recommendations: claiming the profile does not guarantee better placement, and ads are labelled and kept apart from the answer. A place in the answer is earned only through sources the model reads and cites.
What is available in Romania today?
Being cited in the answer is open to anyone. ChatGPT Ads have been served in Romania since 24 August 2026. From Businesses in ChatGPT, according to OpenAI's documentation, online businesses and stores with a website can claim their profile and see Insights; profiles for physical locations and Business Agents are limited to the US for now.
Where do I start?
With a measurement: what ChatGPT answers about you on the questions you want to appear for. From there, an online store usually claims the profile and prepares the feed, while a service company invests in citations first. Ads come once conversion measurement is in place.
How do I measure each way in?
Citations are measured independently, on a fixed set of commercial questions, as share of voice. The profile has Insights: mentions, website clicks and discovery topics, over 28 days. Ads are measured through the pixel or the Conversions API. Traffic arriving from ChatGPT shows up in analytics, tagged utm_source=chatgpt.com.
Who owns the accounts?
The business does. The Business Hub profile and the advertiser account are in your name and on your account. Websem gets management access, which you control.
Sources
Checked against sources on 11 November 2026.
- 01OpenAI — Introducing Businesses in ChatGPT (the launch announcement, 10 November 2026: who can claim, what a business sees, where agents are available)
- 02OpenAI Help Center — Setting up your business on ChatGPT (claiming, verification methods, Persona, the Insights definitions, access for teammates and agencies)
- 03OpenAI — Testing ads in ChatGPT (the US ads test, February 2026)
- 04OpenAI — ChatGPT Ads expands across Europe (ads in 31 European markets, from 24 August 2026)
- 05Digiday — OpenAI's new business agents give brands a free way into the conversation it's also selling as an ad (free at launch, no expansion timeline; share of voice is not part of the beta; businesses cannot bring their own agent)
Find out which of the three ways in is worth taking first.
An evaluation in 3 working days: what ChatGPT answers about the brand, whether the profile can be claimed, and whether ads make sense in your category.
The evaluation includes
- What ChatGPT answers about the brand, on commercial questions
- Eligibility of the profile in Business Hub
- Eligibility and feed readiness for ChatGPT Ads
- Existing measurement: analytics, pixel, conversions
- The recommended order, and what we leave for later
B-dul Unirii 25–27, București · office@websem.ro · 0760.60.48.49