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WebSEM

Ads in the conversation, not in search results.Websem builds them end to end.

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What we deliver for ChatGPT Ads

The foundation: account and feed

Eligibility and account

Verifying the category and the legal entity, opening the advertiser account under your company's name, setting up billing and access. The account stays yours.

Verificare entitateCont advertiserFacturare

A product feed ready for ChatGPT

We convert your Google Merchant or Meta feed into OpenAI's format: the nine required fields, variants grouped correctly, validated identifiers, custom labels turned into segments. Every product gets a quality score — you can test your feed yourself, for free, with Websem FeedScore.

9 câmpuri obligatoriiFeedScore gratuitRegenerare automată

Campaigns and measurement

Campaign structure and creative

Feed campaigns for the catalog, standard campaigns for services and branding. Segments by margin, category, stock and season. Creative written for conversation, not for search results.

Segmente pe marjăCreative conversaționale

Measurement and optimization

Installing the pixel or Conversions API, defining events, moving to oCPC bidding once there's volume. Monthly report with cost per acquisition and attributed revenue.

Pixel / Conversions APIoCPCRaport lunar

The red line. So neither of us wastes time.

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We don't start without a pixel or Conversions API

Without conversion measurement on your site, the campaign can't optimize and we can only report clicks. We put this foundation in place before any budget.

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We don't launch with an incomplete feed

Generic titles, no brand, no descriptions, missing images — we fix those first. Only then does the ad budget make sense.

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We don't hide a category excluded by OpenAI's policy

We check eligibility before anything else and say clearly when the answer is "no" — even if that means not starting a project.

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We don't promise the ad changes the model's answer

The sponsored card sits under the answer, marked as such — it doesn't influence it. For presence in the answer itself, the relevant service is GEO, not Ads.

How we work, step by step

01 / Evaluation

Eligibility and feed audit

3 business days

We check eligibility, audit the feed with FeedScore and review your existing measurement. The conclusion can be "not yet" — and we say so honestly.

02 / Preparation

Account, feed, tracking

1–2 weeks

We open the account, convert and validate the feed, install the pixel / Conversions API and get the campaign structure approved with you.

03 / Launch

First campaign, narrow segment

week 3

We start on the products with margin and stock, with test budgets and daily monitoring.

04 / Optimization

Expansion and monthly report

ongoing

We expand across the catalog, move to oCPC, adjust segments based on data and deliver a monthly report.

Frequently asked questions

Do ads really show up in ChatGPT in Romania?

Yes. Ads are shown to users in 31 European markets, including Romania, starting August 24, 2026. Companies in Romania can open a self-serve advertiser account starting August 31, 2026. Ads only appear to users on the Free and Go plans — Plus and Pro users don't see them.

How much does it cost?

There's no minimum budget imposed by OpenAI for the self-serve account. OpenAI recommends a starting bid of 3–5 USD per click. The test budget we propose depends on the category and the size of your catalog — we set it after the assessment.

Can I use the feed I already have for Google?

Yes, but not directly. ChatGPT Ads doesn't accept XML and requires different column names, plus a few fields that don't exist in Google or Meta feeds. Conversion and validation are part of the service — you can test for free how close you are with Websem FeedScore.

Can the ad make ChatGPT recommend my product in its answer?

No. The assistant's answer is independent of ads. For presence in the answer itself, the relevant service is GEO.

Who owns the account and the data?

You do. The advertiser account is under your legal entity; Websem gets admin access and loses it when the collaboration ends.

Find out if ChatGPT Ads makes sense for you — before you open the account.

Eligibility assessment in 3 business days: category, legal entity, feed audit with FeedScore, and a review of your existing measurement.

The assessment includes

  • Category and legal-entity eligibility check
  • Feed audit with Websem FeedScore (score, rejected products, fixes)
  • Review of your existing pixel / Conversions API
  • Test-budget estimate for your category
  • An honest recommendation: yes, or not yet
Request an eligibility assessmentWrite to us directly

B-dul Unirii 25–27, București · office@websem.ro · 0760.60.48.49