Not a generic chatbot.An AI personality in your brand voice.
Companies using AI personalities built by Websem
Customers know how to talk to ChatGPT. They are no longer impressed by “how can I help you?”.
In 2026, a chatbot that answers with “Sorry, I didn't understand” doesn't just fail to sell — it actively hurts your brand.
The difference between an animated FAQ and an assistant that actually sells isn't in the technology. It's in the personality. In how it speaks. In what it asks. In how it responds to a joke, an objection, or a misunderstanding. That doesn't come from a template — it comes from construction.
Three personalities. Three brands. Three completely different voices.
Twelve capabilities. One personality. Built on an enterprise stack.
Intelligence
Brand personality
We define the tone, vocabulary, signature lines. The assistant talks as your brand, not as a generic robot.
Knowledge base
We import catalog, documents, FAQs, manuals. The assistant knows everything your team knows — only faster.
Premium AI models
GPT-4o, Claude, open-source models. We pick the right model for your case — maximum accuracy, minimum latency.
Multi-turn conversation
The assistant remembers context, understands references to earlier messages, fills in missing info by asking naturally.
Channels
Website widget
Elegant chat bubble personalized with the brand identity. On any site stack, with no re-engineering.
WhatsApp Business
The assistant answers directly in WhatsApp — Romanians' preferred channel for brand communication.
Messenger & Instagram
Facebook Messenger and Instagram Direct integration. Same personality, messages received and answered 24/7.
Live-agent handoff
When the conversation goes beyond the AI's scope, instant transfer to your agent — with full context intact.
Operations
Lead generation
Collects contact data through natural conversation, qualifies the prospect by your criteria, sends the lead to your CRM.
Meeting booking
Integration with Google Calendar / Outlook. The assistant proposes slots, confirms the booking, sends the invite.
CRM integrations
HubSpot, Pipedrive, Salesforce, Monday — leads, conversations, sentiment all land where your team needs them.
Analytics & insights
Dashboard with most-asked questions, sentiment, conversions, improvement opportunities. Actionable data, not reports.
100% GDPR compliant
Data processed in EU, end-to-end encryption, user consent, configurable retention.
Under-3-second response
Latency optimized per channel. Customer doesn't wait, the assistant replies almost instantly.
Live in 48 hours
From brief to functional assistant in the Starter package. Weeks of setup? Not with us.
Cost per conversation ≈ €0
The marginal cost of a conversation is negligible. The only limit is how many your customers can hold.
The red line. So your assistant doesn't end up hurting you.
We don't build assistants without personality
“Welcome! How can I help you?” isn't enough in 2026. Without a defined brand voice we don't start — because the result won't sell anything.
We don't let the assistant lie
We clearly configure the knowledge boundary. When it doesn't know, it says so and escalates to your team. Hallucinations destroy trust — we don't tolerate them.
We don't hide behind “the AI”
The assistant declares from the start that it's AI. No manipulation, no pretending to be human. It's ethical, legal, good for the brand long-term.
We don't work without GDPR-compliant data
We process data only in EU, with explicit consent, configurable retention. Serious companies can't afford otherwise — and neither can we.
Four stages. From brief to assistant live on your channels.
We define the personality
Day 1Workshop with your team. We identify the brand voice, target audience, assistant objectives — sales, support, lead qualification.
We train on your data
Day 1–2We import catalog, documents, FAQs. We configure the tone, signature lines, escalation behaviors. We test internally.
We deploy on channels
Day 2+Deploy to website, WhatsApp, Messenger. Connect CRM and calendar. Monitor first live conversations with your team.
We continuously optimize
MonthlyWe analyze real conversations, adjust responses, expand the knowledge base, measure sentiment and conversion.
From a simple website assistant to a multi-brand system with custom integrations.
AI assistant for your website. Customer support and automated FAQ, trained on your documents.
- AI personality trained on your data
- Up to 1,000 conversations / month
- Knowledge base — up to 50 documents
- Responses in Romanian and English
- Chat widget on website
- Email notifications for leads
- Basic analytics dashboard
- Go live in 48h
Multi-channel assistant with CRM integrations and lead generation. For companies that sell.
- Everything in Starter
- Unlimited conversations
- Unlimited knowledge base
- WhatsApp Business + Facebook Messenger
- Lead generation and qualification
- CRM integration (HubSpot, Pipedrive)
- Meeting booking (Google Calendar)
- Advanced analytics + sentiment analysis
- Live-agent handoff
Complete AI solution with custom integrations, multi-brand and dedicated SLA. For large companies.
- Everything in Business
- Fine-tuning on custom AI models
- Multi-brand / multi-department
- Custom API integrations
- SSO and role-based access
- SLA and dedicated 24/7 support
- Optional on-premise deployment
- Team training included
- Dedicated account manager
What people ask us most.
What's the difference between an AI assistant and a classic chatbot?
A classic chatbot is an animated FAQ — buttons, menus, pre-written replies. An AI assistant is a personality that understands nuanced questions, remembers context, jokes when appropriate, escalates when it doesn't know, and speaks in your brand voice. The technology is fundamentally different — GPT-4o and Claude vs. rigid decision trees.
Can't I just use ChatGPT on my website?
Technically, yes. But generic ChatGPT doesn't know your catalog, your prices, your processes, or your brand voice. It will answer generically, invent information (hallucinations), won't connect to your CRM, won't qualify leads, and isn't GDPR-compliant for sensitive data. The AI assistant solves all these limits with a brand-specific setup.
How long until it's functional?
Starter package — 48 hours from data handoff. Business — 3–5 days for the CRM, WhatsApp, Messenger integrations. Enterprise — custom timeline, usually 2–4 weeks, depending on integration complexity and fine-tuning.
Which AI model does the assistant use?
We pick the model based on your case. GPT-4o for complex conversations with reasoning. Claude for long documents and nuanced tone. Open-source models (Llama, Mistral) for on-premise deployments or tighter budgets. At Enterprise level, we can fine-tune a dedicated model for you.
What happens to customer data?
All data is processed in EU, with end-to-end encryption. We configure the retention (how long we keep conversations) per your requirements. User consent is explicitly requested at the start of each session. We don't use your data to train public models. 100% GDPR compliant.
What happens if the assistant doesn't know the answer?
We configure exactly what it does in that case. Standard options: it says it doesn't know and suggests human contact, escalates automatically to a live agent, or collects contact data and promises a follow-up. Never — we repeat, never — do we allow it to invent. Hallucinations destroy trust.
Can I change the assistant's personality after launch?
Yes, of course. The personality, knowledge base, conversation flows — all are adjustable at any time. On Business and Enterprise, continuous optimization is included monthly. On Starter, we adjust on demand for a fee.
See how your brand's AI personality would sound.
Tell us about your business and what you want the assistant to solve. We come back with a concrete proposal, a personalized demo and a ballpark budget.
What you get after the first call:
- Personality recommendation tailored to your brand
- Right-package selection (Starter, Business or Enterprise)
- Budget estimate and real implementation timeline
- List of channels and integrations that make sense for you
- Live demo with one of the existing assistants (Dona, Hanna or Sierra)
B-dul Unirii 25–27, București · office@websem.ro · 0760.60.48.49