AEO and GEO: how you get into AI answers.

Editorial hub on the two mechanisms that put you in answers: extraction, which displays your passage with attribution (AEO), and synthesis, which rewrites from multiple sources and cites you (GEO). One explainer per engine — how it indexes, evaluates and recommends your B2B brand — plus the citable-content methodology and LLM traffic.

Updated Jun 3, 202615 explainers

How AI models see your brand

One article per major LLM — how it indexes, evaluates and recommends your B2B brand.

ChatGPT

OpenAI

How ChatGPT remembers your brand: the anatomy of artificial memory

ChatGPT doesn't "know" brands — it builds semantic proximities from everything it has read about you.

8 min

Claude

Anthropic

How Claude evaluates your brand: Anthropic's model specifics

Claude is trained to be honest — inflated promotional tone works against you.

9 min

Gemini

Google

Google Gemini: how Google's multimodal ecosystem indexes your brand

Gemini isn't just a chatbot — it's the brain wired to Knowledge Graph, Maps and the global web index.

8 min

Grok

xAI

How Grok perceives B2B brands: xAI's hybrid architecture

Grok integrates real-time data from the social ecosystem — brand perception is dynamic, not static.

8 min

Perplexity

Perplexity and the new visibility of brands in AI

Perplexity is an answer engine — visibility means being cited in the answer, not just ranking in Google.

5 min

DeepSeek

DeepSeek: mathematical reasoning and B2B brand visibility

DeepSeek isn't a chatbot — it's a cold data engineer that rewards logical structure.

7 min

Kimi

Moonshot

Kimi and B2B brands: why long documents beat a perfect SEO site

Kimi processes massive contexts — a 100-page whitepaper can matter more than your homepage.

9 min

GLM

Zhipu

GLM (Zhipu AI): the institutional strategy for LLM traffic

GLM is the model of choice in Chinese enterprise contexts and institutional partnerships.

8 min

Qwen

Alibaba

How Qwen evaluates your brand: semantic depth and structural analysis

Qwen (Alibaba) analyzes brands in layers — identity, offer, proof, context.

9 min

Copilot

Microsoft

Copilot: how it understands brands and decides the shortlist

Copilot isn't just AI — it's a procurement filter built into Microsoft 365.

7 min

Copilot & Perplexity

Microsoft Copilot

Copilot semantic audit: your brand in the Microsoft ecosystem

A Copilot semantic audit isn't SEO — it's an X-ray of how Copilot recommends or excludes you.

Read article

Schema markup optimized for Copilot

Copilot reads schema.org like a contract — Organization, Service, FAQPage.

Read article

How to optimize structured data for Copilot

Structured data is Copilot's native language — well-crafted JSON-LD beats vague content.

Read article

Perplexity

The Mirror Paradox: why your B2B brand is invisible in 2026

Your B2B customers already use Perplexity — you're still optimizing only for Google.

Read article

Traditional search engines vs. Perplexity: two visibility models

Google delivers links — Perplexity delivers answers with citations. The strategies don't overlap.

Read article

Original studies

Our own research on real data: the same question, several AI models, measured and published with a replicable methodology.

— Register of measurements · Edition 2026.08

Romania's AI Visibility Index

A register of measurements, not a national score: no figure crosses a market boundary. Every edition publishes its full question set, its denominators and its confidence intervals.

Comparable markets: 2 · Pilot editions: 1 · Analysed answers: 267 · Brand-free questions: 36 · Surfaces / providers: 5 / 3

Open the index — Episode 4 · 2026-08-09 · DOI 10.5281/zenodo.21861573

How many Romanian sites publish llms.txt — and does it matter?

64% publish llms.txt, so it is already the dominant practice — yet the most-cited domain carries a plugin-generated file with none of the summary line the specification asks for.

87 Romanian domains that AI engines actually cite, checked at /llms.txt and /robots.txt in a single run.

Read the study — Episode 3 · 2026-08-06 · DOI 10.5281/zenodo.21821185

Who sells the laptop when the customer asks an AI?

86 of 87 answers name a major retailer, so this market is decided by position rather than presence: eMAG takes first place in 66 of its 82 mentions.

18 brand-free purchase questions across 5 AI engines in a single complete run — 87 answers analysed, 378 mentions, 13 tracked retailers.

Read the study — Episode 2 · 2026-07-31 · DOI 10.5281/zenodo.21736211

Who sells the book when the customer asks an AI?

58% of answers name no major brand at all, and some brands are cited as sources without ever being named — Librarul: 14 citations, a single mention.

18 brand-free purchase questions across 5 AI engines over two weekly runs — 180 answers, 247 mentions, 21 tracked brands.

Read the study — Episode 1 · 2026-07-14 · DOI 10.5281/zenodo.21724399

The AI visibility of Romania's luxury jewelry

Average pairwise agreement between models is 18%, and no brand appears in all ten lists.

One identical prompt put to 10 public LLMs — 29 distinct brands across 50 available positions.

Read the study

The reference guide

The hub's starting point: what AEO means, what GEO means, why the market's articles contradict each other, and what to do in practice over the next 90 days.

— Reference · AEO vs. GEO · 25 min

AEO vs. GEO: the guide that settles digital marketing's biggest confusion

Two mechanisms — extraction and synthesis — explain everything three terminological camps argue about in vain. With the Princeton study's data, the 2026 numbers and a 90-day playbook.

Read the guide

The AEO questions base

124 questions with short, direct answers — from LLM mechanics to budget, measurement and deliverables. Filterable by intent and audience.

— Reference · AEO · 124 questions

Every question about optimizing for AI, in one place

12 categories, from fundamentals and how LLMs work to platforms, measurement, risks and strategy. Every answer is ready to be cited.

Open the questions base

— One question, one answer, one URL

— DISAMBIGUATION

AEO in marketing vs. customs AEO — what is the difference?

The same three letters mean both Answer Engine Optimization and Authorized Economic Operator — a customs status granted under Regulation (EU) No 952/2013. The page treats both meanings, with official sources for the customs side.

Read the disambiguation

We monitor 10 AI engines