The title = the real question; the first two sentences = the answer; then criteria, a comparison table, real prices or ranges, a short FAQ, author, and date. The practical test: if the answer can be copied straight from the first lines, the model can extract it too.
Below: how heading structure affects extraction, whether FAQs actually help, how to consolidate your brand entity, and how long an article really needs to be.
Updated 2026-07-14 · Websem, AEO questions base
Yes: models segment a page by headings, and an H2 that contains the exact question, followed by a concise answer, is the template with the highest citation rate. Creative but vague headings bury the content.
Yes, if they're real questions — phrased the way people actually search — with direct answers in the first one to two sentences: exactly the format models extract most easily. Decorative FAQs with vague answers accomplish nothing.
A canonical about-brand page plus Organization schema with sameAs links to every official profile, consistent data (name, address, description) everywhere, and, where warranted, a Wikidata or Wikipedia entry. Entity confusion — a same-name brand, a rebrand — is a frequent cause of wrong answers.
Length isn't the criterion — completeness on a single question is. A 600-word answer that covers the question fully beats a 4,000-word pillar that only touches on it in passing; group related questions into separate, interlinked pages.
Every question a customer asks from awareness to decision: definitions, selection criteria, comparisons, prices, common mistakes, post-purchase maintenance. In practice, the prompt map from your monitoring becomes your editorial plan.
This question is part of a base of 124 answers about AEO across 12 categories — from how LLMs work to budget, measurement and deliverables.