Configurators that guide the decision, not filters.
Editorial hub on AI configurators and calculators for technically complex categories. When the customer doesn't know what to choose — which unit, what capacity, what configuration — a filter leaves them to fend for themselves and a form tires them out. An AI configurator guides them like a consultant. With real case studies and production figures.
- P·01
Guidance, not filtering
Filters assume the customer already knows what they're looking for. In technical categories, they usually don't. An AI configurator asks the right questions and leads to the right choice — like a consultant, not a catalog.
- P·02
Calculators that convince
A savings or total-cost calculator turns an abstract decision into a concrete number. The customer sees what they gain, not just what they buy — and makes an informed decision, with less pressure on the call center.
- P·03
Proof from production
The Haier AC AI configurator: 350+ users in month 2, 3-5 minute sessions, reduced call-center pressure. Not theory — a live tool guiding the decision in a technical category.
Studies
Three pieces on AI configurators that produce results. Applied framework and production figures.AI configurator vs filters and forms: why guidance beats selection
Filters and forms assume a customer who knows what they're looking for. In a technical category, they don't — and they leave. How an AI configurator removes decision paralysis by guiding like a consultant. With Haier AC as proof.
Read the study10 min read · 12.06.2026
ProofHow to build an AI configurator for a technical category
From the right questions to recommendation logic and the value calculator. The 4 layers of a configurator that guides, plus the Websem framework for a complex-decision category.
Read the study10 min read · 12.06.2026
ThemeAI configurator for a technical category: the Haier AC study
How we built the configurator + savings calculator on haier-ac.ro: 350+ users in month 2, 3-5 minute sessions, reduced call-center pressure. What worked and what's replicable.
Read the study8 min read · 12.06.2026
ClientEcommerce configurator — from selection to cart, with guidance
in the pipelineROI calculator as a B2B sales tool
in the pipelineConfigurator + AI consultant — when to combine them in one flow
in the pipeline