Server-side
Server-side tagging
Moving data collection from the browser (fragile, client-side) to a server you control. Increases accuracy and future-proofs measurement against browser restrictions.
The definition above is the Glossary · Google AI Ads perspective. The term's canonical definition lives in Glossary · Tracking & data.
Related terms
“Server-side” is part of Glossary · Google AI Ads — part of the Atlas, Websem's reference of AI search, marketing and data terms.