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WebSEM

CAPI

CAPI (Conversions API)

Sending conversions server-to-server to the platform, more robust than the browser pixel. A natural pair with server-side tagging.

The definition above is the Glossary · Google AI Ads perspective. The term's canonical definition lives in Glossary · Tracking & data.

Related terms

“CAPI” is part of Glossary · Google AI Ads — part of the Atlas, Websem's reference of AI search, marketing and data terms.

See Glossary · Google AI Ads →Atlas →