Enh. Conv.
Enhanced Conversions
Sends hashed first-party data (email, phone, address) alongside conversion events. Google matches it to signed-in users and recovers conversions lost to cookies, cross-device behavior or delays. Typical reported lift: ~5-17% more conversions. It supplements existing tags, it does not replace them.
Related terms
“Enh. Conv.” is part of Glossary · Google AI Ads — part of the Atlas, Websem's reference of AI search, marketing and data terms.