EC

Enhanced Conversions

Google's feature that uses hashed first-party data (email, phone) provided at conversion to improve matching and recover conversions that would otherwise be lost. It combines naturally with server-side tracking.

Comparisons

The “which do I pick?” question has an answer of its own:

CAPI vs. Enhanced Conversions

Related terms

Hash
CAPI
Linker
1P data

“EC” is part of Glossary · Tracking & data — part of the Atlas, Websem's reference of AI search, marketing and data terms.

See Glossary · Tracking & data →Atlas →