sGTM
Server-side tagging (sGTM)
Moving data collection and distribution out of the browser onto a server you control. Instead of dozens of third-party scripts running in the user's browser, the browser sends one request to your server, which then distributes the data to GA4, Google Ads, Meta and so on. The 2026 standard for serious advertisers.
- Why it matters
- Recovers the data browsers, ad blockers and ITP lose — implementations report ~37% more tracked conversions and up to +46% on Google Ads with Enhanced Conversions.
“sGTM” is part of Glossary · Tracking & data — part of the Atlas, Websem's reference of AI search, marketing and data terms.