GA4
GA4 (Google Analytics 4)
The event-based analytics platform, a source of audiences and conversion signals for Google Ads.
The definition above is the Glossary · Google AI Ads perspective. The term's canonical definition lives in Glossary · Tracking & data.
Related terms
“GA4” is part of Glossary · Google AI Ads — part of the Atlas, Websem's reference of AI search, marketing and data terms.