DDA
Data-driven attribution
The AI model that distributes credit for a conversion across touchpoints based on real contribution, not fixed rules (e.g. last-click).
The definition above is the Glossary · Google AI Ads perspective. The term's canonical definition lives in Glossary · Tracking & data.
Related terms
“DDA” is part of Glossary · Google AI Ads — part of the Atlas, Websem's reference of AI search, marketing and data terms.