Consent Mode
Consent Mode (V2)
Technology that adjusts data collection based on user consent. If the user declines cookies, Google reports modeled conversions instead of losing the data entirely. Legally required for EU/EEA and UK traffic; recommended everywhere for data completeness.
Related terms
“Consent Mode” is part of Glossary · Google AI Ads — part of the Atlas, Websem's reference of AI search, marketing and data terms.