Paid ads that bring leads,not impressions.
We run Google Ads, Meta and LinkedIn as one system, measured on qualified leads, not impressions or clicks. For most B2B businesses, campaigns reach break-even in 2–4 months: month one calibrates targeting, months 2–3 optimize cost per lead. Dedicated landing pages, correct tracking, and a dashboard where you see exactly what each euro brings.
Google captures active demand. Meta, latent. LinkedIn, decision-makers.
We run them in tandem and measure on qualified leads, not impressions. At the free audit, we'll tell you the right mix for your product.
Google Ads
Active demand: people already searching. Search, Shopping, PMax on value-based bidding, first-party data and CRO on paid traffic. Measured on profit, not vanity metrics.
Search · Shopping · PMax · CROView service →Meta Ads (Facebook + Instagram)
Latent demand: people who aren't looking for you but fit. We feed Meta's algorithm clean CAPI signal and 15–20 AI-produced creatives.
Advantage+ · CAPI · Creativ AI · LookalikeView service →LinkedIn Ads (B2B)
Precision on decision-makers, for big deals. Premium CPC that only pays off at high customer value. Predictive Audiences (−21% CPL) and Thought Leader Ads.
ABM · Predictive Audiences · Thought Leader AdsView service →See where you're losing money in your paid campaigns. Before you spend another cent.
Free PPC audit: which channels you're on, where budget is wasted, and which Google / Meta / LinkedIn mix fits you.
The PPC audit includes
- Active channels and their real performance
- Where budget is being wasted right now
- Signal and tracking quality
- The right Google / Meta / LinkedIn mix
- A prioritized action plan
B-dul Unirii 25–27, București · office@websem.ro · 0760.60.48.49