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WebSEM

Performance marketingunder one roof.

See the system →

Three things that matter.

Google Ads — ad credit

RON3,000

free credit for new accounts

We run the entire campaign for you

You get the credit from Google — we handle strategy, setup and optimization. Real results, no wasted time.

Complete setup

We configure the account, campaign and optimal targeting for your business.

Continuous optimization

We monitor and adjust in real time for the best ROI.

Clear reporting

You know exactly where every leu goes and what results it brings.

*Spend 1,500 RON, get 3,000 RON credit. New accounts only.

75%

Show up first when customers search

Of all those searching on Google, 3 out of 4 never go past the first results. Without an active ad, you cede customers to competitors who appear above you.

Precise targeting

Ads appear exactly when someone searches for your product or service.

Local or national reach

You pick the area — neighborhood, city or all of Romania.

Results in hours

Unlike SEO, the Google Ads campaign goes live the same day.

0 RON

You only pay for real clicks

The pay-per-click model means you don't pay when the ad shows — you pay only when someone clicks it. Every leu spent goes straight to an interested visitor.

Flexible budgetNo contractsMeasurable ROI

Total budget control

You set a daily cap — not a single leu beyond it.

Full transparency

See in real time how many clicks, leads and sales the campaign generated.

Weekly optimization

We tune the campaign continuously so you get more out of the same budget.

The ads are running. The site doesn't convert. Nobody answers.

This conversation happens in a B2B company in Romania every month. One of the most expensive dysfunctions in the industry — and completely avoidable.

The campaign agency blames the site. The web studio blames the campaigns. You pay both, nothing changes. The system solves this by design — one team, one person responsible, one dashboard.

Client

“The campaign has been running 3 months. We have 12,000 clicks and 4 leads. What's going on?”

Agency

“Our CPC is great. The problem is conversion. The site doesn't convert.”

Studio

“The site is fine. We have a decent 4% bounce rate. The problem is the quality of the traffic sent.”

Client

“So I'm paying two teams and nobody is solving anything?”

Five links. One chain. One team.

01

Strategy

Who buys, with what offer, through which funnel.

02

Landing

Pages dedicated to each campaign, built to convert.

03

Campaign

Google Ads + Meta, configured for lead generation.

04

Tracking

GA4, GTM, Pixel, server-side. Every click measured.

05

Optimization

Weekly — based on data, not assumptions.

Twelve interventions. Three categories. One goal: qualified leads.

Strategy & foundation

Audit & ICP

Market analysis, ideal customer profile, demand segmentation. Who buys, how they buy, with what budget.

ICPBuyer personaMarket sizing

Message & offer

We build the clear value proposition and the offer that triggers action. Why buy now, not in 3 months.

Value propOffer design

Funnel & journey

Mapping the path from first impression to contract signature. Which message at which moment.

Funnel mapTOFU/MOFU/BOFU

Media plan & budget

Budget allocation across channels, phases, campaigns. How much on Google, on Meta, on testing, on scaling.

Media planForecast

Channel execution

Google Search Ads

Intent-based campaigns — capturing active demand. Commercial keywords, high-CTR ads, optimized sitelinks.

SearchKeywordsRSA

Google PMax & YouTube

Performance Max for scaling, YouTube for video remarketing and awareness. The algorithm works for you.

PMaxYouTubeDisplay

Meta Ads (FB + IG)

Facebook and Instagram campaigns for latent demand. Lookalike audiences, systematically tested creative, scaling what performs.

MetaLookalikeLead Ads

Remarketing & lookalike

Recapturing visitors and non-converters. Lookalike audiences based on real customers, not assumptions.

RemarketingCustom Audiences

Conversion & measurement

Dedicated landings

Pages built for each campaign, not “a generic services page”. Aligned message, optimized form, maximum speed.

LandingForm design

CRO & A/B testing

Hotjar heatmaps, A/B tests on titles, CTAs, forms. Conversion rate optimization based on real data.

HotjarA/B testCRO

Full tracking

GA4, GTM, Meta Pixel, Google Tag, server-side tracking. Every interaction measured — including lead quality, not just quantity.

GA4GTMServer-side

Live dashboard

See your numbers in real time, not once a month in a PDF. CAC, conversion, ROAS, lead quality — all accessible permanently.

Looker StudioReal-time

The red line. So we don't both waste time.

×

We don't do “campaigns only, no landing”

If your site doesn't convert, the campaign can't save you. Either we build dedicated landings together, or we don't start. This is the rule that prevents the “whose fault is it” fight in month three.

×

We don't report vanity metrics

Impressions, reach, raw clicks — they don't pay invoices. We only report CAC, conversion, lead quality, ROAS. The rest is context data, not result data.

×

We don't promise fixed ROAS on the first call

Anyone who promises you “×5 ROAS in 90 days” without knowing your product, offer and market is lying. We promise transparent process, fast iteration and a clean exit if it doesn't work — not magic numbers.

×

We don't start with products without PMF

If your organic sales don't exist yet, paid ads will accelerate your losses, not hide them. Clear reputation: we tell you when it's too early for the PPC system and what you can do in the meantime.

Five steps. From audit to scaling.

01 / Audit

We diagnose

5 days

Complete audit of what you have now: campaigns, site, tracking, lead flow. We deliver a written report with what works and what doesn't.

02 / Setup

We build

3–4 weeks

Strategy approved, landings created, tracking fixed, campaigns configured. Everything ready before the first euro is spent.

03 / Launch

We go live

Week 1

Live with a testing budget. First days we observe and adjust. We don't scale anything without a clear signal from the data.

04 / Optimize

We iterate

Weekly

Weekly optimization based on data — bidding, audiences, creative, landing. Continuous CRO on what performs.

05 / Scaling

We scale

Month 3+

What works, we scale. What doesn't, we stop. Budget grows only on what proved efficiency. Never “because we have budget left”.

Numbers, not stories.

B2B Software · SaaS€480 → €110 ↓Cost per demo calificat

From “nobody buys” to a predictable pipeline

Complete restructure of Google + Meta campaigns. Persona-dedicated landings (CEO vs. IT manager). Funnel with lead scoring. 7× growth in qualified demos in 4 months.

B2B Consulting14 → 47 ↑Lead-uri calificate / lună

Pipeline tripled without raising the budget

CRO optimization on the existing site (×2.3 conversion rate) and campaign restructuring for commercial intent, not just traffic. Constant media budget, tripled output.

B2B Services · Tech2.1 → 5.8 ↑ROAS pe campanii Google

From “we lose money on ads” to a profitable channel

Removed non-commercial keywords (38% of unjustified spend). Rebuilt landings based on heatmaps. Implemented server-side tracking for real precision. ROAS almost tripled in 5 months.

Three operational promises. In writing, in the contract.

We can't promise fixed ROAS — it depends on product, offer, season, competition. But we can promise three things that separate a serious agency from one that lies: transparency, fast iteration and bilateral control.

100%

Full transparency

All numbers in a live dashboard, accessible anytime. Direct access to Google Ads and Meta accounts. No “interpreted” reports, no missing numbers.

30 days

Fast iteration

If a campaign doesn't perform in the first 30 days, we restructure on our dime. We don't hold you captive in a setup that doesn't work.

90 days

Joint decision

Every 3 months, we review the strategy together. We decide: continue, adjust, or part ways professionally. No contracts that force you to stay.

— 2025 Results

Real numbers. Verifiable.

12 months · 12 enterprise clients · the performance below. We don't sell Google Ads — we sell mathematical efficiency.

INVESTIȚIE 2025600.000 LEI
CLICKS GENERATE10.847.392
CONVERSII1.250.000
/ CLICK
0,00

6 bani per vizitator

/ CONVERSIE
0,00

48 bani per acțiune

CTR
0,0%

vs 3-5% media pieței

CONV. RATE
0,0%

vs 5-7% media pieței

  • 47campanii active
  • 230+ad groups optimizate
  • 12clienți enterprise
  • 4rețele Google

* Date agregate din portofoliul WebSEM, ianuarie–decembrie 2025. Performanță reală, nu proiecție.

What people ask us most.

What's the pricing model?

Fixed monthly fee (covers strategy, setup, weekly optimization, reporting) plus a percentage of managed ad spend (covers actual execution time). Ad spend stays in your account, not ours — you see exactly what goes to Google/Meta. We discuss concrete figures after the free audit, when we know the real scale.

Why only Google Ads and Meta? LinkedIn? TikTok?

Specialty means focus. We master Google and Meta in depth — the two channels that deliver 80% of serious B2B leads in Romania in 2026. LinkedIn Ads works for very specific audiences but is expensive and not needed for most clients. TikTok isn't yet a serious B2B channel in our market. If you prove a new platform is right for you, we take it on. But we won't run campaigns on 5 channels just because “everyone does”.

What media budget is needed to start?

For serious B2B, we recommend a minimum of €2,000 monthly for ad spend (separate from fee). Below that, data is too thin for credible optimization and the Google/Meta algorithms have nothing to learn from. For real scaling (predictable monthly leads), €5,000–15,000 monthly is where we work most. Exact figures after audit.

How long until I see the first leads?

First leads appear in the first week after launch. But the first qualified leads — the ones that actually turn into commercial conversations — appear in month 2. Month 3 is when campaigns are learned enough to deliver predictable results. Anyone promising faster is either inventing or ignoring the mathematical reality of algorithms.

Do you also work with e-commerce?

The PPC system is built for B2B — services, software, consulting. E-commerce has different dynamics (direct ROAS, per-product conversion, AOV, short LTVs) that demand a specific approach. We have expertise there too, but we don't sell it as a separate PPC service. Ask us, we'll point you to the right team.

What happens to the campaigns if we end the collaboration?

The Google Ads and Meta accounts are yours, not ours — we built them in your account. The landings are yours, you keep them. Tracking stays configured. Everything you built with us keeps working or can be picked up by another team without issues. This is the difference between an ethical agency and one that holds you captive in their accounts.

See exactly what works and what costs you for nothing.

Before we talk strategy or budget, you get a complete analysis of your current performance marketing. Free, in 5 days, no obligation.

What you get in the free audit:

  • Analysis of active Google Ads and Meta campaigns (last 90 days)
  • Tracking verification — what's measured, what's lost, what's misconfigured
  • Landing-page audit on real conversion rates
  • Identification of avoidable ad-spend losses (typically 20–40%)
  • Concrete optimization plan, prioritized by impact and effort
Call now

B-dul Unirii 25–27, București · office@websem.ro · 0760.60.48.49