VBB
Value-Based Bidding (VBB)
The family of strategies (Maximize Conversion Value with or without Target ROAS) that optimize for value brought to the business, not volume. Requires at least two different reported conversion values and a minimum of data.
- Why it matters
- It is the key strategic shift of the AI era — from “how many conversions” to “how much profit”. A 20%-margin sale and a 60%-margin sale are no longer treated the same.
“VBB” is part of Glossary · Google AI Ads — part of the Atlas, Websem's reference of AI search, marketing and data terms.