tROAS
Target ROAS (tROAS)
Target return on ad spend. You tell the system how much value you want back per unit spent, and the AI bids aggressively on searches with high predicted value and pulls back on weak ones. Mechanically: max bid = predicted conversion value ÷ ROAS target.
“tROAS” is part of Glossary · Google AI Ads — part of the Atlas, Websem's reference of AI search, marketing and data terms.