P. Sandbox
Privacy Sandbox (depreciat)
The set of APIs Google proposed (Topics, Protected Audience/FLEDGE, Attribution Reporting) as a replacement for third-party cookies. All 10 remaining APIs were deprecated in October 2025. Worth knowing precisely because it is no longer the future — strategy shifts to first-party data.
- Why it matters
- Many old articles still present Topics and Protected Audience as the “cookieless future”. They aren't anymore. Any strategy relying on them is outdated.
Related terms
“P. Sandbox” is part of Glossary · Tracking & data — part of the Atlas, Websem's reference of AI search, marketing and data terms.