Cookieless
Cookieless tracking
Measurement methods that don't rely on third-party cookies: first-party data, your own identifiers, statistical conversion modeling and server-side collection. It doesn't mean “no cookies at all”, but “no dependence on vulnerable third-party cookies”.
“Cookieless” is part of Glossary · Tracking & data — part of the Atlas, Websem's reference of AI search, marketing and data terms.