OCI
Offline Conversion Import (OCI)
Importing into ad platforms conversions that happen offline or later (a lead that becomes a customer after a call, a showroom sale). It ties the online click to the real business outcome — essential for bidding on value, not raw leads.
Related terms
“OCI” is part of Glossary · Tracking & data — part of the Atlas, Websem's reference of AI search, marketing and data terms.