DWH
Data warehouse
The central store where data from all sources (web, CRM, ERP, ads) is gathered in one queryable place — BigQuery, Snowflake, Redshift. For tracking, it is where behavioral data meets business data and becomes actionable.
“DWH” is part of Glossary · Tracking & data — part of the Atlas, Websem's reference of AI search, marketing and data terms.