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WebSEM

Identity

Identity resolution

The process of merging the same customer's touchpoints (devices, sessions, channels) into a single coherent profile. With a first-party identifier (e.g. user ID on login), attribution and personalization become far more accurate.

Related terms

“Identity” is part of Glossary · Tracking & data — part of the Atlas, Websem's reference of AI search, marketing and data terms.

See Glossary · Tracking & data →Atlas →