AI Max
AI Max for Search
A layer of AI features you switch on over classic Search campaigns (not a new campaign type). It extends matching beyond your set keywords, dynamically generates headlines and descriptions, and picks the optimal landing page. Out of beta in 2026; campaigns with DSA, campaign-level broad match and automatically created assets auto-upgrade to AI Max.
- Why it matters
- It is the mechanism that redefines keywords. For many accounts the transition is no longer optional — the question is who controls it.
Related terms
“AI Max” is part of Glossary · Google AI Ads — part of the Atlas, Websem's reference of AI search, marketing and data terms.