SEO
Search Engine Optimization
Optimization for classic search engines (Google, Bing) with the goal of appearing in the list of results. Built around indexing, ranking, and query-triggered relevance.
- Appeared
- 1990s, formalized in the early 2000s with Google PageRank.
- Tactics
- Keywords, link building, content quality, technical SEO (Core Web Vitals, schema, sitemap), E-E-A-T.
“SEO” is part of Glossary · AEO and GEO — part of the Atlas, Websem's reference of AI search, marketing and data terms.