GEO
Generative Engine Optimization
Optimization for generative engines that synthesize answers from multiple sources — ChatGPT, Perplexity, Claude, and Google AI Overviews. Unlike classic SEO, which targets ranking in the result list, GEO targets presence in the answers produced by large language models.
Subset of: SEO
- Appeared
- 2023, formalized in an academic paper from Princeton / Georgia Tech.
- Tactics
- Citations from authoritative sources, verifiable statistics, clean semantic structure (DefinedTerm, FAQPage), declarative phrasing, consistent presence across sources that LLMs process.
“GEO” is part of Glossary · AEO and GEO — part of the Atlas, Websem's reference of AI search, marketing and data terms.