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Canal conversațional

Channel

The place where the assistant lives and talks to customers — a website widget, WhatsApp Business, Facebook Messenger, Instagram Direct. The same persona, the same knowledge, on any channel. For the Romanian market, WhatsApp is often the preferred channel for communicating with brands.

Appeared
An omnichannel strategy adapted to AI assistants, 2023–2024.
Tactics
An embeddable widget on any site technology (no re-engineering), plus WhatsApp Business API, Messenger and Instagram from the Business package. 24/7 response, the same voice everywhere.
Related terms

“Canal conversațional” is part of Glossary · AI Chatbot — part of the Atlas, Websem's reference of AI search, marketing and data terms.