Persona
Brand voice · AI personality
The assistant's distinct personality — tone, vocabulary, signature lines, the way it reacts to jokes and objections. It turns an animated FAQ into an interlocutor that speaks like the brand. The difference between a generic chatbot and an assistant that actually sells lies, first of all, in the persona.
- Appeared
- A conversation-design discipline that solidified alongside generative AI assistants, 2023–2024.
- Tactics
- We define the persona in a workshop with the team (Day 1): voice, target audience, objective. Live examples: Dona (ironic, pharma), Hanna (consultative, HVAC), Sierra (adventurous, premium auto).
Related terms
“Persona” is part of Glossary · AI Chatbot — part of the Atlas, Websem's reference of AI search, marketing and data terms.