Complex catalog.Simple choice.
From catalog to guided choice.
How we build it
We map the catalog
Products, variants and the real decision criteria behind them.
Matching logic
Scoring, rules or AI that links the customer's need to the right product.
Guided UX
Simple questions → a clear result. No endless lists, no overload.
Site integration
The configurator lives in your platform, not in a disconnected external tool.
Capture & assistant
A qualified lead at the end, with the choice context — optionally an AI 'ask' assistant.
For catalogs that overwhelm the customer.
Dealers & retail
Large catalog, many variants, customers who abandon out of indecision.
Manufacturers
Complex product ranges that need a choice guide.
Configurable services
Packages and subscriptions with options that must be explained simply.
Three levels. Pick the right complexity.
One configurator on a single product or segment.
- Catalog mapping on one segment
- Rule-based matching logic
- Guided UX + result
Multi-product, scoring and lead capture.
- Everything in Simple
- Multi-product scoring
- Lead capture with context
Conversational assistant and smart recommendation.
- Everything in Advanced
- AI 'ask' assistant
- Conversational recommendation
Frequently asked questions
Does it integrate into my site?
Yes, right in your platform — not an external widget disconnected from the rest of the site.
How 'AI' is it?
From simple matching rules to conversational recommendation, depending on complexity and budget.
Does it bring leads?
Yes — the end of the configurator is a qualified lead, with the choice context already filled in.
Do you have a real example?
Yes — the Haier AC configurator guides the customer through a technical category and reached 350+ users in its second month, with 3-5 minute sessions.
How long does it take to build a configurator?
It depends on catalog complexity, but a working configurator usually starts from a few weeks. We build the minimum useful version first, then extend it on real data.
Got a catalog that scares the customer?
We turn it into a 3-question choice. 30 minutes, no obligations.
B-dul Unirii 25–27, București · office@websem.ro · 0760.60.48.49