Event
Eveniment (event GA4)
The fundamental unit of data in GA4: a measured action (page_view, purchase, generate_lead, add_to_cart) with attached parameters. Some are collected automatically, some recommended by Google, others custom, defined by you.
Related terms
“Event” is part of Glossary · Tracking & data — part of the Atlas, Websem's reference of AI search, marketing and data terms.