Fallback
Fallback behavior
What the assistant does when it reaches the limit of its knowledge or competence. Instead of inventing, it runs a predefined plan: it says it doesn't know and suggests human contact, automatically escalates to a live agent, or collects contact details and promises a follow-up.
- Appeared
- A conversation-design concept, essential in the age of hallucinations.
- Tactics
- We define the exact fallback variant per brand, in the Discovery phase. Good fallback is invisible to the customer — it reads as care, not failure.
Related terms
“Fallback” is part of Glossary · AI Chatbot — part of the Atlas, Websem's reference of AI search, marketing and data terms.