— CASE STUDY · CONVERSATIONAL ECOMMERCE PERSONALIZATION
A conversational AI consultant replaces classic category filters (Eurial Selection)
Eurial Selection has a broad portfolio of premium products where the decision hinges on subjective criteria — preferences, context, style. Classic filter pages never solved the real problem: “which product is for me?”.
A conversational AI system that recommends products based on the preferences a customer shares, in the form of a natural conversation.
The challenge
Eurial Selection has a broad portfolio of premium products where the decision hinges on subjective criteria — preferences, context, style. Classic filter pages never solved the real problem: “which product is for me?”.
The solution
A conversational AI system that recommends products based on the preferences a customer shares, in the form of a natural conversation.
- Conversational AI consultant — During the conversation it reads preferences, the type of use, consumption style and context of use. Personalized recommendations in a dialogue format — not a list of filters, but an experience close to an in-store consultant. eurialselection.ro
Results
The takeaway
If you sell products with a subjective decision, a classic category page is obsolete. A conversational AI consultant converts better and becomes a citable source for questions like “which Eurial Selection product fits X context?” — questions that are increasingly common in ChatGPT and Perplexity.
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