See exactly where you're losing market.And the move that wins it back.
Six dimensions. Analyzed in parallel.
The six audit dimensions
Competitive mapping
Top 5 competitors mapped: positioning, share-of-voice, weak signals. Visual map so leadership can see exactly where you stand.
Strategic niches
Sub-segments where you can lead before incumbents react — backed by search demand, intent and competitive pressure data.
Reputation audit
Per-location scoring across reviews, mentions, press, forums. What's driving losses and what's salvageable in 90 days.
Local presence
GMB, NAP consistency, citation graph, local pack visibility. For multi-location brands, the per-location heatmap.
Security & infrastructure
Critical vulnerabilities, certificate hygiene, dependency drift, exposed surfaces. Prioritized remediation plan included.
Campaign infrastructure
Tracking, attribution, audience layers, budget allocation, creative rotation. Where the budget leaks and what to reallocate.
Want to see exactly what we check on each dimension — website & speed, 360 marketing, GDPR?
What we check, in detail →The brand-strategy audit that won a multi-brand auto dealer
A full strategic analysis (Peugeot · Citroën · DS · Opel): 5 interactive modules, a positioning map, a 12-service ecosystem, a revenue simulator and per-brand media strategy. The audit won the mandate and led to a live platform.
Recently audited companies
Brands we've run through the Websem marketing audit.
Built for leadership teams that need a decision, not another deck.
Enterprise flat for 4+ quarters
Revenue plateau, competitors gaining mindshare, internal teams disagreeing on root cause. We arrive with data, leave with the answer.
Mid-market scaling into enterprise
You won the SMB market. The next tier buys differently — and you don't yet know who is in your way. We map the gap.
Vertical-specific players
Pharma, automotive, real estate, retail — regulated or specialized markets where generic SEO audits miss the real moves. We bring the right lens for the category.
From kickoff to live presentation in weeks, not months.
Kickoff and access
Week 1Kickoff with executive team. Access to analytics, CRM, infrastructure. Stakeholder interviews. Scope locked for the audit window.
Six-dimension audit
Week 2All six lenses run in parallel. Competitive map drafted, niches scored, reputation analyzed, security flagged. Daily standup with your team.
Plan and prioritization
Week 3Executive report with prioritized actions, budget allocation matrix and clear ROI expectations. Reviewed internally for sharpness.
Decisions on the spot
Week 460–90 minute leadership presentation with Q&A. Decisions made live. You leave with a roadmap your team can start on Monday.
Three scopes. Pick the one that fits.
Fast second opinion. Best when you need a sharp read before a strategy meeting.
- Executive snapshot — 3–5 pages
- Competitive landscape — top 5
- Strategic niche shortlist
- 60-minute leadership briefing
The full six-dimension audit. For leadership teams that need a defensible plan, not a hypothesis.
- Full 5–10 page executive report
- Competitive positioning map
- Prioritized niche opportunities
- Security remediation plan
- Reputation per-location scoring
- Budget allocation matrix with ROI
- 90-minute live presentation + Q&A
Audit plus ongoing monitoring across the six dimensions for a full year. For boards that want continuous intelligence, not annual.
- Everything in Offensive
- Monthly intelligence brief
- Quarterly re-audits across all six dimensions
- Direct line to the strategy team
- Live war-room when needed
Common questions
How long until I see the report?
Recon ships in 7–10 days. Offensive in 2–3 weeks. Full Command starts shipping outputs within three weeks and continues across the year.
Who runs the audit?
Senior strategy lead plus 3–5 specialists across security, reputation, paid, organic and market intelligence. The same team presents to your leadership.
What do you need from us?
Read-only access to analytics, ad platforms, CRM and the relevant infrastructure. We bring our own tooling for competitive and niche analysis.
How is confidentiality handled?
Standard NDA on signature. Findings stay between us and the named recipients. We can run blind comparisons where appropriate.
What happens after the presentation?
You own the report and the roadmap. You can execute internally, with another agency, or pull us in for the parts that match our other services.
Stop guessing where the market moved.
30-minute discovery call. We tell you which scope fits, what we'd uncover and how fast we can ship it.
B-dul Unirii 25–27, București · office@websem.ro · 0760.60.48.49