Skip to content
WebSEM

Server-side

Server-side tagging

Moving data collection from the browser (fragile, client-side) to a server you control. Increases accuracy and future-proofs measurement against browser restrictions.

Related terms

“Server-side” is part of Glossary · Google AI Ads — part of the Atlas, Websem's reference of AI search, marketing and data terms.

See Glossary · Google AI Ads →Atlas →