1P data
First-party data (date proprii)
Data collected directly from your customers, with consent (email, phone, CRM records). The most durable marketing asset: unlike cookies, it belongs to you and survives any platform identifier.
- Why it matters
- Every AI system — bidding, targeting, creative — is only as good as the signals it receives. Without quality first-party data, the AI is blind.
Related terms
“1P data” is part of Glossary · Google AI Ads — part of the Atlas, Websem's reference of AI search, marketing and data terms.