Guardrails
Behavior limits
The rules that set what the assistant may and may not do — forbidden topics, mandatory tone, the duty not to invent, not to pose as human, to escalate in certain situations. The "red line" that protects the brand from an assistant gone off the rails.
- Appeared
- An AI-safety discipline applied commercially from 2023.
- Tactics
- Our red lines: we don't build assistants without personality, we don't allow lying/hallucination, the assistant always states it is AI, and we process data only in a [GDPR](#gdpr)-compliant way.
Related terms
“Guardrails” is part of Glossary · AI Chatbot — part of the Atlas, Websem's reference of AI search, marketing and data terms.