Skip to content
WebSEM

gtag.js

Google tag (gtag.js)

The single Google tag that sends data to GA4, Google Ads and other Google products from one snippet. Replaces the old separate libraries (analytics.js, conversion.js) with a single codebase.

Related terms

“gtag.js” is part of Glossary · Tracking & data — part of the Atlas, Websem's reference of AI search, marketing and data terms.

See Glossary · Tracking & data →Atlas →