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WebSEM

Linker

Conversion Linker

The Google tag that reads click information (e.g. GCLID) and stores it in a first-party cookie so a later conversion can be tied to the click. Its absence is a frequent, easily-missed cause of unrecorded conversions.

Related terms

“Linker” is part of Glossary · Tracking & data — part of the Atlas, Websem's reference of AI search, marketing and data terms.

See Glossary · Tracking & data →Atlas →