PMax
Performance Max (PMax)
The umbrella campaign that runs one AI logic across all Google channels at once: Search, Display, YouTube, Discover, Gmail, Maps. You supply assets, audience signals and conversion goals; the algorithm handles bidding, placement and creative assembly. Replaced Smart Shopping in 2022.
- Why it matters
- Maximum reach with minimal granular control — the value is in the quality of the signals and assets you feed it.
Related terms
“PMax” is part of Glossary · Google AI Ads — part of the Atlas, Websem's reference of AI search, marketing and data terms.