OCT
Offline Conversion Tracking (OCT)
Importing real sales data from the CRM back into Google Ads (e.g. which leads actually became customers). Lets the AI optimize for real profit, not just generated leads.
- Why it matters
- The difference between “1,000 leads” and “the 80 that brought money”. OCT closes the loop between the ad and profit.
Related terms
“OCT” is part of Glossary · Google AI Ads — part of the Atlas, Websem's reference of AI search, marketing and data terms.