SEO in the AI era: presence, not just position.
Editorial hub on SEO as it looks in 2026 — not classic SEO, but the new Google SERP. The results page has fragmented into dozens of modules: AI Overviews, snippets, Local Pack (maps), product carousel, People Also Ask. 98.51% of the first page already contains modules, and 58-60% of searches end without a click. You can rank #1 and be invisible. How to win presence in the new SERP, with real results across different niches.
- P·01
Position ≠ presence
You can rank #1 organically and still be invisible under an AI Overview that cuts up to 58% of position-1 CTR. In 2026 you're no longer fighting for a position, but for presence in the modules that take 60-80% of the commercial screen.
- P·02
Modules, not just links
The SERP has 37 module types: AI Overviews, featured snippets (CTR up to 42.9%), Local Pack (+126% traffic vs positions 4-10), product carousel, PAA. Each is won differently — with schema, GBP, feeds.
- P·03
SEO + GEO, one system
Classic SEO and AI-engine optimization aren't opposites. We build a system that wins both position in Google and presence in AI Overviews/ChatGPT. Real results: electrical supplies, recycling, audiology.
Studies
Five pieces on the SEO that matters in 2026 — the differentiator on the new SERP. Verifiable figures, real results.SEO in the AI era: anatomy of the new Google SERP (why position isn't presence)
The results page has fragmented: 37 modules take 60-80% of the commercial screen, AI Overviews cut up to 58% of position-1 CTR, and 58-60% of searches are zero-click. The full map of the new SERP — and what 'ranking' means when nobody clicks.
Read the study11 min read · 12.06.2026
SourcesHow to win SERP modules: snippets, Local Pack and product carousel
A module-by-module playbook: how to win featured snippets and People Also Ask with schema, how to dominate the Local Pack (maps) with Google Business Profile, and how to enter the product carousel (ItemList + Product schema) — available in the EEA, so in Romania.
Read the study11 min read · 12.06.2026
ThemeFrom position to presence: SEO and GEO as one system
Classic SEO and AI-engine optimization don't exclude each other — they complement each other. How we build a system that wins both in Google and in AI Overviews/ChatGPT. With real results across different niches: electrical supplies, recycling, hearing aids.
Read the study9 min read · 12.06.2026
ProofStructured data in the AI era: from rich results to citations in AI answers
Why structured data is no longer about SERP widgets, but about entity identity and citability in AI Overviews, ChatGPT and Perplexity. What got deprecated (FAQ, HowTo), what stays valid, and how we build a semantic layer linked by @id.
Read the study10 min read · 17.06.2026
ThemeVisibility in Google AI Search: how to win the answer, not just the SERP
How AI Overviews and AI Mode work in Google and how you get into the generated answer — schema, citable content and authority. Google's AI surfaces (not external engines — those are AEO).
Read the studyStudy · 2026
ThemeThings to Know & PAA — covering related questions
in the pipelineLossless SEO migration — 301 redirects and schema in transition
in the pipeline