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WebSEM

Retention

Data retention

The period for which you keep tracking data before it is automatically deleted. GA4 has its own settings (2 or 14 months at user level), and GDPR requires retention to be justified and limited to purpose.

Related terms

“Retention” is part of Glossary · Tracking & data — part of the Atlas, Websem's reference of AI search, marketing and data terms.

See Glossary · Tracking & data →Atlas →