— CASE STUDY · AI CONSULTANT · EDUCATION AND PRE-SALES
1,600 AI conversations in one month reshape the customer-education paradigm (DonaVital)
In the supplements category, the buying decision demands real information — composition, benefits, contraindications, how to take the product. Traditionally these questions are handled by a call center or a pharmacist — both costly and slow.
A conversational AI assistant built into the DonaVital platform, trained on the brand's knowledge base and able to hold multi-step conversations.
The challenge
In the supplements category, the buying decision demands real information — composition, benefits, contraindications, how to take the product. Traditionally these questions are handled by a call center or a pharmacist — both costly and slow.
The solution
A conversational AI assistant built into the DonaVital platform, trained on the brand's knowledge base and able to hold multi-step conversations.
- Multi-step AI consultant with context memory — Natural interactions (not a “chatbot with buttons”), multi-step conversations with context memory, high retention — users keep the conversation going instead of dropping off after 2 messages. Guidance toward the relevant information and the right products. donavital.ro
Results
The takeaway
A generic chatbot = an FAQ in a slightly smarter suit. An AI consultant = a digital stand-in for a brand specialist. 20+ questions per session = a usefulness signal no search engine ignores. Every conversation indirectly trains the system — a compounding effect a static article can never replicate.
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